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Retail Fit-Out Blues: Some Common Retail Fit-Out Mistakes To Avoid
The success of your retail shop depends solely on the quality item being sold, the prices and the business and promotion tactics. That is what most retail-shop owners think and if you are one of them, I humbly request you not to commit such a blunder, a common but potentially disastrous blunder that most retail businesses make.
In reality, the interior fit-out of your retail shop is as much responsible for the success of your business as the prizes and promotion tactics- in fact, the fit-out of your shop can be integrated into your business promotion.
But there are some common and sometimes easily overlooked retail fit-out mistakes that must be avoided. Have a look yourself
1. Poor Choice Of Lighting
This is the era of consumerism and your customers are already spoilt with a plethora of choices and discount-plans and the market competition is stiff, to put it lightly. So every aspect of your retail fit-out matters and lighting is one of the most important aspects that matters. This is also the reason why retail fit-out companies focus so much on proper lighting when dealing with the interiors of a retail-shop.
Many retailers make the mistake of undermining the power of great lighting, if your lighting is great, the displayed products are more attractive and approachable to the customers and the more appealing the products are, the easier it becomes to convince them to buy it.
2. Prioritising Sales Over Customer Satisfaction
Your retail shop sells amazing items, durable, price-worthy. But for once, step into the shoes of a customer and look around your shop, is it customer-friendly? Or does it only promote brands and sales? That is what retail fit-out companies in Dubai are avoiding as they promote more customer-friendly retail fit-outs that make the customers stay longer, make them feel welcome and even the products appealing and staff approachable. Recliners, aquariums, vending machines are some of the additions being made.
3. Disorderly Shop Lay-out
If your shop is a clutter within, if disorder is what you can see, the customers are most likely to be ten times more displeased. Here too, you need to consider your shop from a customer’s perspective, if you think that it is going to be even slightly difficult for customers to locate the section or item they in the shop for, most likely, it is difficult for them to locate the desired item(s) and your retail store is disorderly. Do not let that happen, keep things organised, within the sight of the customers and make sure that it is easy to maneuver throughout the shop.